What Is Rovrr

Rovrr is a unique social media technology company that has developed a patent-pending social marketing and analytics platform that promotes brands through social networks websites.  Rovrr leverages established social platforms, such as Facebook, for both product preference collection and syndication while providing users with an easy to use interface.   Further, Rovrr has created a series of proprietary applications that deepen the conversation between users and brands by engaging individuals in a transparent and straight forward way.

Rovrr assists advertisers and retailers in identifying valuable and motivated brand advocates.  This establishes direct ties to influential individuals who proactively endorse products.  Thus, Rovrr provides advertisers with an efficient mechanism for identifying influencers and for quantifying their value to a specific brand.

In addition to identifying key individuals and groups in a community, Rovrr acts as a monitor for a brand.  Online interactions with brands can be tracked not only in a Facebook or an OpenSocial context, but also in traditional environments such as blogs and stand-alone website.  This provides advertisers with a comprehensive view of how people respond to a brand and gives them the tools to influence the conversation.

From the user perspective, Rovrr ranks the user’s relative influence versus their peers and provides incentives.  Rovrr incentives can be redeemed for cash, converted to Amazon.com products or donated to a charity.  Rovrr can also convert the points in to a third-party currency, such as airline miles.

Today, content for Rovrr is provided by Amazon.com, participating advertisers, select charities, and user submitted content.  Content may be targeted based on application usage or demographic & psychographic attributes.   Rovrr is in the process of expanding content by pulling offers from both aggregate affiliate programs, and direct affiliate programs, such as travel suppliers, wireless carriers, cable TV companies, ticket sellers and other entertainment providers.